As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. To prove this, we created The Tailor Made Store. A store which adapted and transformed to suit each individual. On entry, the store asked series of questions, gathering information from each person. The kinetic structure learnt, a unique algorithm interpreted the data and stagehands transformed the store within minutes. Tailor made products, lighting, music and mood meant a truly unique retail experience every single time.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.