Tailor Made Store
Award: Wood Pencil
Wood Pencil / Spatial & Experiential Design / Experiential Design / 2017
As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. To prove this, we created The Tailor Made Store. A store which adapted and transformed to suit each individual. On entry, the store asked series of questions, gathering information from each person. The kinetic structure learnt, a unique algorithm interpreted the data and stagehands transformed the store within minutes. Tailor made products, lighting, music and mood meant a truly unique retail experience every single time.
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