Football Memories FM
Award: Graphite Pencil
Graphite Pencil / Radio & Audio / Innovative Use of Radio / 2017
Describe the creative idea (30% of vote). Football Memories FMThe radio that helps patients win the match against Alzheimers. An online radio that, instead of frequencies, tunes memories. In this way, patients can hear original matches from the 50s, 60s, 70s, 80s, and 90s. A powerful therapeutic tool, with the best moments from football. Just like any other radio, ours also had advertisements which supported the cause thanks to the collaboration of advertisers.Reaching thousands of patients in Spain, but also in all of Latin America.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.