At the end of 2016, Trump election mania had taken over social media. So when travel group Student Flights briefed us to make tactical use of the radio medium to promote youth travel to the United States, we came up with a sharable, social media solution. Our execution imagines the worst possible election outcome, painting a bleak picture of what the US would be like in a specific post election scenario. We never imagined it would actually happen. Given the unpredictability of world events, we reminded our market that it’s wise to travel sooner rather than later.
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