• Loading…

NIKEiD VR Studio

Award: Wood Pencil

Wood Pencil / Media / Use of Interaction / 2017

In 1999 NIKEiD was created—the first online sneaker customization experience. 17 years later, thanks to the development of new technologies, we had the opportunity to rethink how the user interacts with the platform outside the NIKEiD site.

NIKEiD VR Studio is a virtual reality experience that brings personalization to life in an innovative way. Users “make” their sneakers at a retail store by grabbing colors from animated palettes of fabrics, laces, soles, and swooshes. Once they finish, they receive an email where they can view their creation and access nike.com to buy it.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again