Brazil was the host nation of the 2016 Paralympic Games.
A year before the event, 90% of Brazilians declared to have no interest in the Paralympics.
The Mindchanger Workout is a social video to make Brazilians rethink about the Games and invite them to see the greatness behind the parathletes.
This content became viral instantly with more than 2 million global shares and 96% of positive sentiment. For the first time in Brazil, the Paralympics was a hot topic on TV.
Rio 2016 ended up as the 2nd most attended Paralympic Games in history.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.