• Loading…

The Mindchanger Workout

Award: Wood Pencil

Wood Pencil / Media / Use of PR / 2017

Brazil was the host nation of the 2016 Paralympic Games.
A year before the event, 90% of Brazilians declared to have no interest in the Paralympics.
The Mindchanger Workout is a social video to make Brazilians rethink about the Games and invite them to see the greatness behind the parathletes.
This content became viral instantly with more than 2 million global shares and 96% of positive sentiment. For the first time in Brazil, the Paralympics was a hot topic on TV.
Rio 2016 ended up as the 2nd most attended Paralympic Games in history.

  • The Mindchanger Workout
  • The Mindchanger Workout
  • The Mindchanger Workout
  • The Mindchanger Workout
  • The Mindchanger Workout
  • The Mindchanger Workout
  • The Mindchanger Workout

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again