#DadDo
Award: Wood Pencil
Wood Pencil / Integrated & Collaborative / Earned Media/Large Business (over 500 employees) / 2017
PANTENE CREATED A “DAD-DO”
We convinced dads that the next generation of strong women is in their hands. Literally. We gave dads the tools for spending a new kind of quality time with their daughters, in their world, doing something that makes them feel stronger and more beautiful: their hair. Because even a small amount time spent doing their daughters’ hair has a huge impact on the women they will become.
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