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The End Of Society Simulator

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2017

Brief:
To promote the Ubisoft online video game: Tom Clancy's The Division.

Solution & Cultural Context:
The end of society simulator is an interactive digital experience. It uses real data to create a personalized experience of events to show how fragile society really is.

Results:
In less than a week 1 million people tried the simulator.
The Division broke Ubisoft sales records.

Insights:
We demonstrated that the game's story wasn't just fiction by showing that the end of society could really happen.

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