Girl Emojis
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2017
The Always #LikeAGirl campaign challenges the stereotypes society places upon young girls; stereotypes, which ultimately contribute to a drop in confidence among puberty-age girls. These limiting stereotypes can be found in the most subtle places – like on the phones girls use every day. The #LikeAGirl Girl Emoji campaign created real change in the world, rallying girls worldwide (including Michelle Obama) to suggest new non-stereotypical emojis, and effectively inspiring the Unicode Consortium, Google and Apple to change every mobile phone on Earth, with over 100 new emojis for females.
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