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President of Playlists

Award: Wood Pencil

Wood Pencil / Digital Marketing / Tactical Digital Marketing / 2017

At a farewell event, Obama joked with the Swedish ambassador that he “was still waiting for my job from Spotify, ‘cause I know you love my playlists”, a quote covered by the press.

Within three days Spotify posted a job on their careers page. The title? President of Playlists. It was a job with very, very, exacting requirements. And it was initially publicised with just one tweet from Spotify’s CEO, Daniel Ek.

During an emotional time for the nation, we aimed to evoke laughter and appreciation.

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