D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Texts From Mom

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2016

Moms aren’t the world’s best texters. But they try because it’s the modern way to keep up with their kids. For Mother’s Day 2015, Samsung broke with the usual tear-jerking tradition set by other brands and took a less sappy route to celebrate the unique texting style of moms everywhere. We displayed typical mom texts while showing off the features and design of the newly released Galaxy S6 edge. The video received overwhelmingly positive consumer and PR response; it achieved over 46M impressions; and most important, it reminded people to call (rather than text) their moms on Mother’s Day.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again