• D&AD Awards 2019
    Deadline: 20 Feb
  • Deadline: 20 Feb
Enter Now
  • Loading…

Live Vines

Award: Wood Pencil

Wood Pencil / Spatial & Experiential Design / Installation Design / 2016

Lowe’s is known for its home improvement tips on Vine. So to launch their first Manhattan outlet, we created the world’s first 3D mechanical Vines - fully automated dioramas, running in continuous, 6 second loops. The tips, tailored for NYC living, operated live, right inside the new store windows.

To bring them to life we used Motors and pistons. And the characters were designed in the style of Lowe’s digital Vines.

Finally we added interactive “like” buttons and digital loops counters. To make it a truly meta, we even marked a spot for people to share them.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again