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Live Vines
Award: Wood Pencil
Wood Pencil / Spatial & Experiential Design / Installation Design / 2016
Lowe’s is known for its home improvement tips on Vine. So to launch their first Manhattan outlet, we created the world’s first 3D mechanical Vines - fully automated dioramas, running in continuous, 6 second loops. The tips, tailored for NYC living, operated live, right inside the new store windows.
To bring them to life we used Motors and pistons. And the characters were designed in the style of Lowe’s digital Vines.
Finally we added interactive “like” buttons and digital loops counters. To make it a truly meta, we even marked a spot for people to share them.
Credits
Agency Executive Producer
- Kristin Tomborello
Art Director
- Carolyn Davis
Associate Creative Director
- Carolyn Davis
- Matthew Page
Chief Creative Officer
- Greg Hahn
- David Lubars
Copywriter
- Matthew Page
Creative Director
- Molly Adler
- Mike Sweeney
Decal Designer
- Kimberly Blasnik
- Czar Dizon
Director of Integrated Production
- David Rolfe
Executive Creative Director
- Tim Bayne
- Lauren Connolly
Interactive Producer
- Mo Twine
Advertising Agency
Production Company
- Spaeth Design
- The Kitchen @ BBDO
Account Director
- Andrew DeBenedictis
- Bob Estrada
- Jim Reath
Account Manager
- Tyler Harris
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