Lowe’s is known for its home improvement tips on Vine. So to launch their first Manhattan outlet, we created the world’s first 3D mechanical Vines - fully automated dioramas, running in continuous, 6 second loops. The tips, tailored for NYC living, operated live, right inside the new store windows.
To bring them to life we used Motors and pistons. And the characters were designed in the style of Lowe’s digital Vines.
Finally we added interactive “like” buttons and digital loops counters. To make it a truly meta, we even marked a spot for people to share them.
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