Guatemala’s Volunteer Firefighters, “Bomberos Voluntarios de Guatemala”, constantly face resource shortages due to their lack of a stable income through donations. This significantly affects their ability to respond to emergencies.
Two radio commercials simulated recorded emergency calls with a simple twist: the firefighter was the one asking for help, proving how people ́s donations are as urgent and important as a firefighter rescue work.
- Victor Pérez
Associate Creative Director
- Ruben Leyton
- Juan Santamaría
Chief Creative Officer
Worldwide Chief Creative Officer
- Wurmser Ogilvy & Mather