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Emergency Calls

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2016

Guatemala’s Volunteer Firefighters, “Bomberos Voluntarios de Guatemala”, constantly face resource shortages due to their lack of a stable income through donations. This significantly affects their ability to respond to emergencies.

Two radio commercials simulated recorded emergency calls with a simple twist: the firefighter was the one asking for help, proving how people ́s donations are as urgent and important as a firefighter rescue work.

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