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Learning on the Way

Award: Graphite Pencil

Graphite Pencil / Radio Advertising / Innovative Use of Radio / 2016

In Bogotá, only 1 out of 10 people have access to a higher education. On the other hand, people lose too much time inside a bus due to the city's poor mobility. That's why we turned buses into mobile classrooms and through radio, we gave classes that would be relevant to our target audience (finance, sexual education, civics, history, literature, nutrition, culture, etc.) and the subjects were taught by celebrities like singers, athletes, journalists, and actors. We took advantage of a loss of time and brought education to thousands of people.

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