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The World's First Sugar Accumulator

Award: Wood Pencil

Wood Pencil / Product Design / Innovative Product Design / 2016

In partnership with mysupermarket.co.uk we built the World’s first Sugar Accumulator for Public Health England so people can easily track the sugar in their online shop. A dynamic and creative data visualisation that uses Government nutritional criteria and traffic light system to visually measure the volume of low, medium, and high sugar products in a shopper’s online basket. The tool reacts in real time whenever shoppers add/remove products to their basket, making the sugar in a shop visible for the first time ever.

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