The World's First Sugar Accumulator

In partnership with mysupermarket.co.uk we built the World’s first Sugar Accumulator for Public Health England so people can easily track the sugar in their online shop. A dynamic and creative data visualisation that uses Government nutritional criteria and traffic light system to visually measure the volume of low, medium, and high sugar products in a shopper’s online basket. The tool reacts in real time whenever shoppers add/remove products to their basket, making the sugar in a shop visible for the first time ever.