• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
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Jacquard

Award: Wood Pencil

Wood Pencil / Product Design / Innovative Product Design / 2016

ATAP (Google’s Advanced Technology and Projects group) pioneered a new wearable technology: one that would make it possible to invisibly weave technology into any textile, at a commercial scale. The ambition was to create a raw material which - when used in collaborations between fashion designers and developers - could create garments with interactive surfaces. With Jacquard, entirely new ways of interacting with the world around us will be made possible: from the way we communicate on the move to the way we control our homes.

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