The brief was to create a brand and a packaging design disrupting the beer category and reestablishing the status of lagers.
Noam is a manifestation of how a light beer can be one of the finer things in life. Designed to be the lager for non-lager occasions where champagne or Chablis is the norm.
Noam currently sells at premium outlets Soho House Berlin, Colette in Paris and selected restaurants in major cities in Europe. It has earned recognition in international design and lifestyle media. Not bad for a small player where 98% of the brand values are communicated through the bottle.
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