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ITV Knitted Ad Break

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Animation for Film Advertising / 2016

Text Santa is ITV’s annual fundraising appeal. In 2015 it culminated in Christmas Jumper Day on December 18th. In order to make Christmas Jumper day even bigger than before, we developed a simple idea – to create a knitted version of a normal ad break. We worked closely with 6 advertisers to create knitted versions of their current ads. ITV Creative assembled a team of specialists in the textile arts, stop-frame animation and model making. During the very brief production process (6 weeks in total) we faithfully recreated the live action executions frame-by-frame in our warm, knitted world.

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