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The Gun Shop

Award: Graphite Pencil

Graphite Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Not for Profit / 2016

6 out of 10 Americans believe owning a gun you safer, despite studies showing it actually increases risk of injury & death.

To debunk this myth, SUPGV did the unthinkable… they opened a gun store and invited in first-time buyers.

Customers were shocked with unsettling histories behind different firearms - homicides, suicides, accidental & mass shootings.

SUPGV captured their stunned reactions via hidden cameras and launched a powerful PSA to inform those interested in purchasing guns of the potential risks & unpredictable outcomes.

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