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20/80

Award: Graphite Pencil

Graphite Pencil / Branding / Branding Schemes/Small Organisation / 2016

Low fat, gluten free, etc. Why is healthy eating so complicated and serious? Isn't there a way to reinvent the pleasure of eating healthy, making it simple and delicious? Yes there is: take luscious vegetables as the main ingredient (80%) and add rich ingredients as toppings (20%). Landor directly translated the most original part of the concept into the brand name. 20% rich toppings + 80% vegetables: say hello to 20/80. The brand universe brings the proportions to life: words, look & feel, photography, everything is here to simply communicate playfulness, joy, and healthiness. Feeling hungry?

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