Land Rover became famous because of its adventurous spirit. But over the past years, its top edge design and product quality made people see it as a luxurious item, more focused on luxury than anything else. Y&R New York had a tough mission to rescue that spirit and reconnect man with nature once again. This campaign shows how man and nature are more connected than they think. Go out there, find and even deeper connection.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.