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Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Press Advertising / 2016

Land Rover became famous because of its adventurous spirit. But over the past years, its top edge design and product quality made people see it as a luxurious item, more focused on luxury than anything else. Y&R New York had a tough mission to rescue that spirit and reconnect man with nature once again. This campaign shows how man and nature are more connected than they think. Go out there, find and even deeper connection.

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