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Slice of Heartland

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Poster Advertising / 2016

We created 100 different types of posters drawing the symbol of Heartland beer, The Big Tree. Then, the name and address of the restaurant was placed on the poster. If the posters from different restaurants were connected back to back, it creates the shape of the symbol, the tree.The web, books and magazines became an exhibition for the posters, and also an invitation to the restaurants.
From Heartland to restaurant owners, from restaurant owners to consumers, from consumers to other consumers, due to the birth of this poster, Heartland created new connections.

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