• Loading…

Green Name

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Digital Marketing / 2016

Green Label is a beer brand that pushes the image of feel-good green. The goal is to have everyone feel closer to “green” on a daily basis.
“Over 90% of Japanese names include elements of green.”
Our discovery is that “green,” which symbolizes nature, actually can be found in a large number of Japanese names.
The Kanji characters used for Japanese names are pictograms, stylized drawings of the objects they represent.
Our research shows that many more “green” aspects that represent elements of nature exist in Japanese names than what people might have been aware of.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again