• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The World's First Mosquito Repellent Newspaper

Award: Graphite Pencil

Graphite Pencil / White Pencil - Creativity for Good / Advertising & Marketing Communications - Brand / 2015

Mawbima, a mass market Sri Lankan newspaper, wanted to help fight dengue, the deadly mosquito-borne fever. By combining citronella essence with ink, they created the world's first mosquito-repellent newspaper. Awareness of Mawbima's campaign was pushed through press, outdoor and social media. When the paper was published on World Health Day 2014, every letter of every word helped stop dengue. Sales increased by 30% and the campaign earned praise around the world.

  • The World's First Mosquito Repellent Newspaper
  • The World's First Mosquito Repellent Newspaper
  • The World's First Mosquito Repellent Newspaper
  • The World's First Mosquito Repellent Newspaper
  • The World's First Mosquito Repellent Newspaper
  • The World's First Mosquito Repellent Newspaper
  • The World's First Mosquito Repellent Newspaper

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again