• Loading…

Return of the Ashes

Award: Graphite Pencil

Graphite Pencil / Spatial Design / Exhibition Design / 2015

Wildfires are frequent in Thailand, and destroy thousands of acres of forest each year. Ogilvy & Mather Bangkok gathered ashes, cinder and timber from forest fires and turned them into limited edition charcoal sets that were sold online and in-store at Caran d'Ache, Swiss manufacturers of artisanal writing instruments. Posters were handcrafted using tree remnants and used to promote the project. And an exhibition increased public awareness of Thailand's escalating forest fire problem. Profits from the sale of charcoal sets were used to purchase equipment for the country's poorly equipped firefighters.

  • Asset not processed
  • Asset not processed
  • Asset not processed
  • Asset not processed

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again