• Loading…

Movies That Change Lives

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Film Advertising / 2015

In Russia, potential parents can view orphans only on the state data bank, where children are presented with a sloppy photograph and a short, cold description. Together with Change One Life Foundation, Y&R Moscow invited ten of the best Russian movie and advertising directors to produce a short film celebrating each orphan. The films were showcased online and in cinemas all over Russia. As a result, the government is finally ready to collaborate in updating the state archive, and all the orphans featured were requested for adoption.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again