GAME is the UK's top video games retailer. But without the budgets of huge generalist retailers, cutting through at Christmas can be extremely difficult. In Christmas Shopping Simulator, GAME had something their customers would seek out and spread themselves. The game mocked the Christmas season and took advantage of the current trend of hilarious and intentionally glitchy games like Goat Simulator. GAME launched their sim by streaming it live on Twitch and soon had players uploading videos of themselves enjoying the game to YouTube. To date, there's been over a million game downloads and 36 million YouTube views.
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