• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2015

The American Red Cross wanted to reach a new generation of donors, but with a lack of media budget, traditional mobile advertising proved too expensive for the non-profit organisation. BBDO New York created a whole new type of mobile banner ad, fuelled not by media spend but by an everyday online action: sharing links. Together with the popular link-shortening service Bit.ly, BBDO created Hope.ly, the world's first link shortener that raises money for a good cause. When you share a Hope.ly link, a banner is added to the top of the website you share, encouraging donations to the Red Cross.

  • Hope.ly
  • Hope.ly
  • Hope.ly
  • Hope.ly
  • Hope.ly

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again