• Loading…

Unsigned

Award: Wood Pencil

Wood Pencil / Crafts for Design / Photography for Design / 2015

Tait_ City, located in Tokyo Metropolis, welcomes 40 million visitors each year. Many of the city's established shops are performing well but aren't satisfied by their current status. The area used to have a sense of chic, or iki, a traditional aesthetic ideal in Japan. The aim of this project was to rediscover the value of the city's products by photographing them through a different perspective, and reclaim their sense of iki. The images were used across posters and in brochures.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again