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Unsigned
Award: Wood Pencil
Wood Pencil / Crafts for Design / Photography for Design / 2015
Tait_ City, located in Tokyo Metropolis, welcomes 40 million visitors each year. Many of the city's established shops are performing well but aren't satisfied by their current status. The area used to have a sense of chic, or iki, a traditional aesthetic ideal in Japan. The aim of this project was to rediscover the value of the city's products by photographing them through a different perspective, and reclaim their sense of iki. The images were used across posters and in brochures.
Credits
Art Director
- Wataru Nihei
Creative Director
- Masahiko Nagahama
- Kazuyuki Hashimoto
Designer
- Shoko Higasa
- Wataru Nihei
Photographer
- Takuo Itayama
Retoucher
- Keita Koizumi
- Nobutaka Hattori
Writer
- Takashi Kato
Creative Agency
- Tokyo University of the Arts
Design Agency
- SHIROKURO.inc
Client
- TaitoCity
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