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A/B/P

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Press Advertising / 2015

Demonstrating the dangerous consequences of typing even a single letter whilst driving, these print ads show that with each character a driver types, they lose 64 metres of the road. This loss of visibility increases the possibility of accidents. And the series presents three potentially perilous scenarios, cleverly portraying the alphabet as complicit in the danger.

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