• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Build It

Award: Yellow Pencil

Yellow Pencil / Radio Advertising / Radio Advertising Campaigns / 2014

Build it campaign was directed to parents and kids that live in Guatemala. We converted the onomatopoeic sounds that the kids usually do while playing, into Lego pieces, and encourage them to build and play. With the objective of promoting Lego's sales, increasing the top of mind by using one of the most popular and cost effective media in Guatemala: Radio. At the same time reinforce Lego's main benefit: Build, create and imagine.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again