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Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2014

Milky Way is an involved eating experience. In fact some people are so engrossed in eating it, they forget about everything else. A man makes a heart felt apology to his wife over the radio. He totally forgot about picking her up from outside the hair salon during a thunderstorm, as he was distracted by a Milky Way chocolate bar. She has not spoke to him since.

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