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Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Innovative Media / 2014

Thunderclap makes a message unavoidable by allowing many voices to join together. Anyone can create a Thunderclap. They register their message on the website, and are backed by anyone who supports it. On the day that the Thunderclap “tips”, the exact same message is mass-shared at the same time on each supporter’s social networks - rising above the overcrowded feeds. Thunderclap has had tremendous traction since it’s launch. It’s been used by multiple high profile organizations including the White House and the United Nations.

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