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Video Stamp

Award: Graphite Pencil

Graphite Pencil / Integrated & Earned Media / Innovative Media / 2014

Australia Post Video Stamp With the rise of email, letters have been declining since 2008. And despite eCommerce boosting parcel sales, international competition is fierce. So how does Australia Post (Australia’s national postal service), become relevant again in the digital age? Introducing the Video Stamp, a reinvention of the 170-year-old postage stamp. Part tradition (the humble stamp), part technology (QR Code) - this world first let Australians ‘send themselves’ to loved-ones around the world via a 15-second personalised video message, attached to a parcel.

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