The theme for “ad:tech tokyo 2013”, the world’s largest annual digital marketing conference, is "Future Innovation." In order to communicate this message, we created the key visuals to appeal audiences intuitively. Creases made by simply folding plain white paper create complex light and shadow. Such delicate changes are used to express sign of quietly approaching "future innovation." The 2013 event attracted visitors, up 15% from 2012, resulting in a great success and responses exceeding the goals set.
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