• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Air Force FM

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Mail / 2014

We created a dedicated Air Force radio station, playing our radio ad on loop. But before you could hear it, you had to build a radio. University engineering students were sent packs with everything they needed to construct an FM radio. Except one thing, instructions. Candidates proved their problem solving skills; wiring, soldering and assembling the radio. Once complete, students tuned to Air Force FM, our radio station created for this campaign. The radio ad instantly offered successful students a fast track to an exciting career.

  • Air Force FM
  • Air Force FM

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.