• Loading…

Hope Soap

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Ambient / 2014

In South Africa, thousands of people die from preventable diseases like typhoid, diarrhoea, pneumonia and cholera every year. No more is it true than in Blikkiesdorp, a township in the Western Cape of South Africa. We created Hope Soap, a see-through bar of soap with a small toy inside. The only way to get to the toy is to use the soap. Community leaders handed out free bars of Hope Soap to disadvantaged children. Not only did Hope Soap reduce infections, but it also changed hygiene habits in Blikkiesdorp.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again