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#theworldneedsmore

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Integrated Campaigns / 2014

The UN asked us to generate essential funding for humanitarian aid efforts. While people want to help disaster victims, often the only resource they have to give are their words of support, strength, hope and peace. Our solution was to turn people’s words into action. Introducing #theworldneedsmore, a first of its kind marketplace for words. Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #theworldneedsmore, a percentage of the sponsored amount is unlocked. The more words people share, the more money is donated. Slave: 04212 Direct response/digital The UN asked us to generate essential funding for humanitarian aid efforts. While people want to help disaster victims, often the only resource they have to give are their words of support, strength, hope and peace. Our solution was to turn people’s words into action. Introducing #theworldneedsmore, a first of its kind marketplace for words. Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #theworldneedsmore, a percentage of the sponsored amount is unlocked. The more words people share, the more money is donated.

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