• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Puma – Dance Dictionary

Award: Wood Pencil

Wood Pencil / Direct / Direct Integrated Campaigns / 2014

Instead of marketing to these kids, instead of trying to talk to them, Puma invented a new language, and let them talk to each other. Before there were words, texts, tweets. We had body language. At the heart of the Puma Dance Dictionary is a unique messaging platform, that translates words into dance. A social tool that lets people encrypt messages to one another in dance moves. Not just an integrated marketing campaign. A whole new language.

  • Puma – Dance Dictionary
  • Puma – Dance Dictionary
  • Puma – Dance Dictionary

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.