• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The Useful Book

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Design / 2013

‘The Useful Book’ has 176 pages that can be torn out and used for something other than reading. Each spread has an idea on the right and the instructions for how to use it on the left. It’s more or less the Swiss Army knife of books. It’s probably not what Gutenberg had in mind when he invented the printing press, but that’s kind of the point, isn’t it? The book was advertised with posters of an old lady using different pages of the book. An important thing to note is that she is in fact the grandmother of one of the authors.

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