Renault and Dacia, two brands of the Renault Group, wanted to pay special attention to bad behaviour on the road on 22 March, European Road Courtesy Day. We aired this commercial during rush hour in the week before 22 March, showing drivers how ridiculous impolite and aggressive road behaviour is. Renault and Dacia fought for the same media space, just like drivers would fight for the same parking space. On 22 March, they finally understood, and ended their dispute in a courteous manner.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.