• D&AD Awards 2018
    Deadline 14 February
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  • Deadline 14 February
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Courtesy Day

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2013

Renault and Dacia, two brands of the Renault Group, wanted to pay special attention to bad behaviour on the road on 22 March, European Road Courtesy Day. We aired this commercial during rush hour in the week before 22 March, showing drivers how ridiculous impolite and aggressive road behaviour is. Renault and Dacia fought for the same media space, just like drivers would fight for the same parking space. On 22 March, they finally understood, and ended their dispute in a courteous manner.

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