Courtesy Day
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2013
Renault and Dacia, two brands of the Renault Group, wanted to pay special attention to bad behaviour on the road on 22 March, European Road Courtesy Day. We aired this commercial during rush hour in the week before 22 March, showing drivers how ridiculous impolite and aggressive road behaviour is. Renault and Dacia fought for the same media space, just like drivers would fight for the same parking space. On 22 March, they finally understood, and ended their dispute in a courteous manner.
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