• Loading…

Smile Makers

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2013

Smile Makers is a range of vibrators, designed to sit on pharmacy shelves. The packaging needed to feel accessible and non-threatening, enabling women to place a vibrator in their baskets without anxiety, and also needed to create interest in the product without actually showing it. We employed an illustration style that is playful and seemingly innocent for the category, while being fairly suggestive as well. It had to communicate the nature of the product, its premium quality and its ability to entertain, all without the possibility of a pre- purchase inspection.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again