Parkinson's - Everyday
Award: Yellow Pencil
Yellow Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2013
To a Parkinson’s sufferer, everyday tasks such as making a cup of tea or tying a tie are incredibly difficult. Because Parkinson’s is a neurological condition, the brain mixes up the messages it sends to the body, making the actions confused. To dramatise this, we similarly depicted a simple act and ‘muddled up’ the messaging, leaving the viewer the task of reassembling the images and messages for themselves.
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