• D&AD Awards 2018
    Deadline 14 February
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  • Deadline 14 February
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Parkinson's - Everyday

Award: Yellow Pencil

Yellow Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2013

To a Parkinson’s sufferer, everyday tasks such as making a cup of tea or tying a tie are incredibly difficult. Because Parkinson’s is a neurological condition, the brain mixes up the messages it sends to the body, making the actions confused. To dramatise this, we similarly depicted a simple act and ‘muddled up’ the messaging, leaving the viewer the task of reassembling the images and messages for themselves.

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