To a Parkinson’s sufferer, everyday tasks such as making a cup of tea or tying a tie are incredibly difficult. Because Parkinson’s is a neurological condition, thebrain mixes up the messages it sends to the body, making the actions confused. To dramatise this, we similarly depicted a simple act and ‘muddled up’ the messaging, leaving the viewer the task of reassembling the images and messages for themselves.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.