• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
Enter Now
  • Loading…

Parking Douche

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Integrated Mobile Campaigns / 2013

We created a free app to combat the epidemic of douche parking in Russia. Take photos of a badly parked car and the app identifies its number plate, model, colour and location. The car’s profile is stored in the app while the data is streamed live to banner ads that are targeted through an IP address – so people who are in the area are likely to see them. The ads show the offending car. When you scroll over the banner a message appears, saying that this car is annoying people in a nearby street right now. The only way to close the banner ad is to share the photo of the parking douche on social media.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again