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Parking Douche

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Integrated Mobile Campaigns / 2013

We created a free app to combat the epidemic of douche parking in Russia. Take photos of a badly parked car and the app identifies its number plate, model, colour and location. The car’s profile is stored in the app while the data is streamed live to banner ads that are targeted through an IP address – so people who are in the area are likely to see them. The ads show the offending car. When you scroll over the banner a message appears, saying that this car is annoying people in a nearby street right now. The only way to close the banner ad is to share the photo of the parking douche on social media.

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