• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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Pleats Please Happy Anniversary Posters

Award: Graphite Pencil

Graphite Pencil / Graphic Design / Posters (Graphic Design) / 2013

We wanted to celebrate the 20th anniversary of traditional fashion brand Pleats Please by Issey Miyake, and to appeal not only to the loyal fans but also to a wide range of customers. The concept behind these visuals is ‘delicious’. Pleats Please clothes evoke an instant reaction such as: ‘Oh, that looks so delicious!’ and ‘Oh, I would love to wear that!’ This inspiration came while reviewing the brand’s clothes and guided the design concept.

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