Award: Yellow Pencil
Yellow Pencil / Art Direction / Art Direction for Poster Advertising / 2013
We created this series of eight limited edition prints for Diageo as part of our ‘Mixionary’ mixed drinks and cocktails campaign. Each print is one cocktail, screen-printed with proportionate colour blocks that represent the volume of each ingredient. The series includes a Vodka Martini, Cosmopolitan, Bloody Mary, Gin & Tonic, La Primavera, Manhattan and Tom Collins. Metallic inks have been used to highlight Diageo’s premium brands in each cocktail, which are printed on a K.W. Doggett Keaykolour craft stock.
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