MFCEO
Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2012
In the 2010 campaign, K-Swiss signed the controversial fictional ‘athlete’ Kenny Powers to an endorsement deal. In the 2011 campaign, Kenny took over K-Swiss as CEO, reshaping the company in his image and enlisting the world’s baddest athletes to help him unsuck the sports world.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.