• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…


Award: Yellow Pencil

Yellow Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2012

‘2355 ID’ is a short film used as a teaser in ‘2355’, a five-minute TV programme aired from 11:55pm every weekday on the educational channel of NHK (Japan Broadcasting Corporation). The programme’s aim is to be enjoyable viewing by airing a short composition of interesting features at the end of the day. ‘2355 ID’ is aired between features and announces the programme’s title ‘2355’ in different ways. Various techniques are used to create an ‘ID’, but they all have the same aim: to alert viewers to an ‘interesting element’ inside each film.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again