GT Academy
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / Long Form Branded Content / 2012
With ‘GT Academy’, Nissan and Sony created a once in a lifetime opportunity to take a player’s driving skills from virtual to reality and become a professional race- car driver. The platform meshed gaming, branded entertainment, events and social media, including a nationwide online gaming contest and reality TV series that aired primetime on Speed network.
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