‘Cats with Thumbs’ was created to jolt people out of a certain apathy towards milk and sweep them up in Cravendale’s milk-enthusiasm. To stay prominent within the huge online world of cat-related content, we focused on an unfamiliar condition: polydactylism. This light-hearted ad shows Cravendale’s superior taste and quality through a gang of ominous cats with thumbs, preparing to get hold of the milk they love.
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