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The Canvas Experiment

Award: Wood Pencil

Wood Pencil / Spatial Design / Installations / 2012

The Canvas Experiment was founded on two concepts: ‘a blank Canvas for self-expression’ and ‘independent enough not to follow’. Converse is dedicated to enabling engaging brand experiences with an emphasis on music, art and events. Our idea was to use the shoes themselves as the vehicle for delivering one-off and exciting experiences. The Canvas is a fully-functional digital screen built out of 480 Chuck Taylors, each connected to a servomotor enabling 180-degree rotation. The shoes act as pixels, making it possible to render images and animations on what’s effectively a low-resolution screen.

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